Girls Building Empires
The challenge presented with G.B.E. was presented first as a design refresh but quickly grew into a greater conversation about how to better connect with the over a million dedicated followers than see this brand as a source of empowerment and education for young female entrepreneurs. The full scope included taking a new look at a brand overhaul and a completely new way to approach content strategy. In the presentation below, you will get a glimpse at the brand deliverables and a sampling of the visual language that was created for social media.
@girlsbuildingempires | girlsbuildingempires.com
Brand Identity
Design System
Editorial Guidelines
