Working with the Dr. Sebi Cell Food team required a high level of awareness of the products and the unique philosopher of the company’s original founder. Each piece of content picks up on an intentional brand message.

My role as the editor and art director is to bring everything to life. From social media strategist to the production team, my role always requires an in-depth understanding of all the moving parts.

The art direction of each video calls for a clean and flattering likeness of the influencers and the products they showcase.