From each concept, there is a unique vision that ties into the brand message and style. My job was to ensure the Smirly brand was consistently communicated through each recipe, shoot location, and influencer of each video.

The most important aspect of food-related content is the look of the food being made, and the pacing of the information being shown to the viewer. This is a unique skill set that comes from editing hundreds of cooking and food-related videos paired with a personal understanding of cooking best practices/