From concept to creation. The most important aspect of developing content for an apparel brand is focusing on the top-selling features in a fun and dynamic way.

Putting together the pieces one clip at a time. Each video is developed by working closing with the social media strategist, video production team, and finally, the editor who brings everything to life.

The client wanted to see a special color grade for each video concept. As the editor, I was able to create each specific mood based on the natural color of the location and tie in the unique color ways of the products themselves.