The primary challenge for Perfect Day Foods when they initially launched on TikTok, was to educate viewers without getting too loaded in ‘jargon’. I developed a script that would bring to light the most relatable topics while also getting into the global impact, and potential health benefits.

These videos express the power of video editing as a tool to communicate when there are very few existing creative assets to work with. Essentially these videos reveal a maximally viable end product working with a mixture of animation and stock creative assets.

The scripts for all videos require a strong understanding of the product offering as well as how words relate to ‘time on screen’ and viewers’ short attention span on TikTok.